Le Creuset is a high quality french cookware brand. This brand is well known for their durable products adorned in vibrant colors. For this campaign the 3 components of Le Creuset that were capitalized were, the authenticity, the uniqueness, and the artisanal value. By comparing the cookware to nature, humans, and art, there is a personality associated with not only the brand, but the product itself.
Art Director/Copywriter: Carly Hammer
Creative Director: Bridget Camden
